Inspired by the beauty of Charleston, South Carolina, this collection was created to mimic the modern style and vintage accents found in the magic of this coastal and historic city. I created this brand identity to embody the charming allure of Charleston that the brand’s handmade pieces are inspired by, and the key logo serves as a tool to unlock the “hidden treasure” that is Charleston. The branding work done helped launch this brand into the market scene and local boutiques on King street.