LUXY HAIR

GRIT & GRACE | CREATIVE DIRECTION

Grit and Grace is a lifestyle brand that combines coastal charm with modern elegance, offering hand made jewelry, home decor, gifts, and personalized items. I established a clear set of brand guidelines and brand strategy for the Charleston based chain of boutiques to help their brand better resonate with their target audience. I worked closely with the marketing lead on social media and email marketing and planned and assisted with photoshoots, created in-store signage and new sustainable packaging.

GRIT & GRACE | CREATIVE DIRECTION