The Zesty Table is a celebration of friendship, food, and the cherished moments that make a house a home. I led the creation of a comprehensive brand identity system, ensuring cohesive and visually compelling designs across all touch-points. I led the design and build of a new website and oversaw the development of brand visuals, from typography and color palettes to custom graphics and packaging elements. In addition to assisting with photoshoot direction, I also contributed to social media strategy by assisting with content creation and scheduling.