For the Made+ fall campaign, I handled Art Direction from pre-production through final assets—building the shot list, mood board, and brand styling. Since the shoot occurred before fall foliage, the initial photos didn’t fully capture the seasonal mood the client wanted. Using AI in addition to my own editing, I elevated the selected images by adding natural fall elements (such as leaves and warmer tones) and created additional campaign visuals that matched the models and aesthetic. The result was a seamless, cohesive set of assets aligned with the brand’s seasonal story.