top of page
LUXY HAIR
GOPURE | FULL SCOPE DESIGN
GOPURE is a clean skincare brand rooted in science-backed formulas and accessible pricing. At GOPURE, I supported major brand launches and campaigns including the Target retail debut, Instant Lift Eye Gel, and the 2025 Holiday Campaign. I led photoshoot production and creative strategy while designing across web, email, social, packaging, and retail environments to create cohesive storytelling across channels.
GOPURE | ART DIRECTION
Within the first 2months of rolling out to 1,800 Target stores nationwide, GOPURE has surpassed its sales forecast by 100% in the first month and sold more than 30,000 units of its bestselling Tighten & Lift Neck Cream, which alone exceeded projections by more than 100%, and landed among Targets top 10 premium skincare brands.
%201.png)
bottom of page