GOPURE is a clean skincare brand rooted in science-backed formulas and accessible pricing. At GOPURE, I l worked on major launches and campaigns, including the Target retail debut, Instant Eye Lift Gel, 2025 Holiday Campaign, and more. My work spanned web, email, social, and in-store channels, supporting a full brand refresh and website redesign. I designed high-performing email campaigns, paid social ads, and eCommerce assets optimized through CRO insights and user behavior analysis. I also partnered cross-functionally on photoshoot production and creative strategy to ensure cohesive storytelling across platforms.