Biba de Sousa, is a Los Angeles-based celebrity esthetician who’s new skincare line is used by celebrity clients Hailey Bieber, Billie Eilish, and Miley Cyrus. I led email design on  10+ emails a month and additional design assets as needed. I developed strategic campaign concepts and promotional initiatives in partnership with both client and team to drive engagement and sales, while adopting a more refined, editorial design style and adding animation to emails to enhance engagement.